SimplyDominus TikTok Shop · Collectibles Live on our call
$0 revenue on $855K of ad spend
Whole-account ROAS12.37×
Starting point$42K / month
Twelve months later#1 collectibles shop
Solo by design. I run every account myself
Ecommerce brands, scaled on Meta and TikTok,
judged on profit.
Since 2018 I've run $60M+ of Meta and TikTok spend for 100+ ecommerce brands. No account managers, no juniors. You get me, in your account, every morning, judged against your break-even, not a platform ROAS screenshot.
Honest read, no pitch For brands spending $10k+/mo
Meta + TikTok · US apparel Live on our call
$0 revenue on $989K of ads, three seasons
ROAS vs break-even2.56× vs 1.30×
August 2026$561,699 at 2.54×
Summer 2024 sprint$496,399
Meta · Personalised home decor · Worldwide Live on our call
$0 revenue on $4.67M of ad spend
Orders122,236
Average cost per purchase$38
Kept after COGS and ads$1.70M
01 / 03
Numbers on a website are just numbers. On our call I screen-share live client ad accounts. You see everything in real time, nothing pre-recorded.
$0Ad spend managed by hand
0In performance ads
0Ecommerce brands scaled
0Best whole-account ROAS
58 of the 100+ brands I've run ads for
Slab House
Sandelier
Based Supplements
MM London
Centraline Powerbox
ATM
Glide MonitorsResults, not adjectives
The numbers do the talking.
Every case below shows spend next to revenue, and where I can, the break-even it had to beat. Spend is the number nobody can inflate, and break-even is the only line that decides if an account made money.
Featured · TikTok Shop
$42K/mo → $10.5M, the #1 collectibles shop
I built a completely new approach, the Live Ads Strategy, advertising the live streams themselves, and took an unknown brand to the number one TikTok Shop in collectibles within twelve months. $10.58M at 12.37 ROAS across the account's run.
12.37×
ROAS
$10.58M
Revenue
$855K
Ad spend
4.0×
Break-even ROAS
This one is an outlier and I say so. It's TikTok Shop with a format nobody else was running. Judge me on the Meta accounts below, where the break-even is printed next to the result.
Watch me break down this exact account →CASE 02 · META · US FOOTBALL APPAREL · CLIENT UNDER NDA
$38K → $300K a month, then a second season
Summer 2024: from $38K to $300K a month in 60 days across Meta and TikTok ($258,083 spent, $496,399 back). They came back for 2026: $561,699 in August on $220,736 of spend. Three seasons with me on Meta and TikTok so far: $989,434 in, $2,531,999 out.
2.56×
Whole-account ROAS against a 1.30 break-even
3
Seasons and counting
CASE 03 · META · PERSONALISED HOME DECOR · CANADA
$4.67M spent, $10.19M back
A personalised home decor brand running at real volume. $4,668,110 of spend turned into $10,191,756 of revenue and 122,236 orders, at an $83 average order and a $38 average cost per purchase. Profitable the whole way against a 1.60 break-even, with $1.70M kept after COGS and ads.
2.18×
Whole-account ROAS against a 1.60 break-even
122,236
Orders
CASE 04 · SUBSCRIPTION · BRAND UNDER NDA
$50K → $400K a month
Came to me for consulting, stayed for the scale. Restructured the account and scaled it into Black Friday: $215K months by month two, $399,666 in November. Break-even on the account was a 1.3 ROAS. Name protected by NDA, numbers walked through on video.
8×
Revenue growth
Sept → Nov
Timeline
CASE 05 · META · BUILT FROM ZERO
$0 → $1.46M in 15 months
No pixel history, no customer list, no creatives. $1,463,891 in sales on $497,563 of spend over fifteen months, built from nothing. The rare early-stage exception, and I only take those when I already know the founder.
2.94×
Whole-account ROAS against a 1.4 break-even
Watch ↗
Full breakdown
Four minutes, no slides
Now the person behind the numbers.
Who I am, how I work, and what actually happens to your account after we talk. From me, not a copywriter.
Meet the founder
Hi, I'm Panagis.
Eight years and $60M+ of managed ad spend, helping established ecommerce brands scale fast and profitably. Before SimplyDominus I was GM at a top marketing firm, running Amazon listings that drove $8M+ in yearly profit. Today I run one thing: paid social for a small roster of brands, personally.
"Every euro of your budget gets treated like it's mine. That's the whole philosophy."
TikTok Shop, 12.37 ROAS on a 4.0 break-even$10.5M
Meta and TikTok, three seasons, 2.56 ROAS on a 1.30 break-even$2.53M
Meta, home decor, 2.18 ROAS on a 1.60 break-even$10.19M
Subscription brand, by Black Friday$50K → $400K/mo
Built from scratch, 2.94 ROAS on a 1.4 break-even · watch ↗$0 → $1.46M Book a call with me → Check me out first: LinkedIn · YouTube
The method
Six rules behind every account I run.
Most agencies can't say these, because most agencies don't do these.
01
Managed by hand, every day
I open your account every single morning. No automated rules, no set-and-forget, no "we'll review on Friday". Scaling and kill decisions happen the day the data says so, not at the weekly meeting.
02
Profit, not platform ROAS
Your account has one number that matters: break-even ROAS, one divided by your average margin. I fuse Ads Manager with your Shopify or WooCommerce back end and judge every ad against that number, on the account's blended average.
03
Never touch what's working
The most expensive mistake in paid social is "improving" a winner. When something scales, I protect it and build the next winner beside it, never inside it.
04
The creative is the targeting
In 2026 the ad picks its own audience. Your angles come from clusters of real customer reviews and the objections buyers leave in the comments, not from a brainstorm. One angle from one review is a guess.
05
More data in, never less
Broad is the goal. I never exclude past customers, visitors or engagers, because every exclusion starves the algorithm of the buyers it learns from. Interests, then lookalikes, then broad, in that order.
06
You see everything
Reporting on your cadence, daily, weekly or a Slack channel, and the account is yours, so you can open it any time. You never chase an update, and there is nothing in the account I'd be embarrassed for you to see.
The first hour
What I check in your account before I touch anything.
Six things I look at in the first hour of any account. Most of them, the previous agency never looked at. I'll run this on your account on our call if you want.
01
Your real break-even ROAS
One divided by your average margin. If nobody has ever given you that number, you've been scaling blind, because a 3.0 ROAS is a loss on a 25% margin.
02
Which ad is actually spending
In most campaigns one ad takes almost all the budget. The rest spend scraps, and their ROAS is fiction. I compare the dominant ad to the campaign average before I trust any number.
03
Whether the ROAS is even real
Purchases times your true average order value, divided by spend. Then checkouts against your checkout-to-purchase ratio. Reporting lags and under-counts, so I rebuild the number instead of reading it.
04
The settings Meta quietly flips back
Advantage+ audience, catalog ads, multi-advertiser ads, AI enhancements, the attribution window. Meta re-enables several of these after every edit. Each one changes who sees your ads and what gets reported.
05
Whether the pixel is telling the truth
Browser pixel and Conversions API both firing on the same dataset and deduplicated, so each purchase counts once. Advanced matching on, the right dataset in every ad set, optimised for Purchase. Meta can only find buyers from the data it actually receives.
06
Slow period, or something broken
I run several accounts, so I can see when a dip is market-wide and when it's yours. That decides whether the right move is a promo, a restructure, or simply patience.
Run this on my account → Free, on the discovery call. Bring Ads Manager open on the last 90 days.
Scope
Done-for-you paid social.
You run the business. I run the ads. Three things, done properly, nothing bolted on.
Ma
Meta Ads
Facebook and Instagram. Full-funnel structure, daily optimisation, profitable scaling from first test to six-figure months.
Where I've spent $60M+ profitably
Tt
TikTok Ads
Live Ads and UGC strategies built to convert cold traffic, run alongside Meta, never instead of it.
Inventor of the Live Ads Strategy
Cr
Creative direction
Angles, hooks, scripts and UGC briefs from your customers' own words, so the account never runs dry.
Because the creative is the targeting
What I don't do: Google Ads, SEO, email or web design. If you need those I'll point you to people I trust, and I'll tell you on the call if they matter more than ads do right now.
In their words
Don't take my word for it. Take theirs.
Real clients, on camera, unscripted. Tap to play.
MasonStampede Network
KevinKutFootball
ErikBased Supplements
BrianReindeer FarmsAnd in writing.
Owners, in their own words, unedited.
“
"He stays on top of our budget and always keeps ROI in mind when scaling. He knows when ads are converting and when to add budget. Very happy with the performance."
LLeoOwner, BodyKore
“
"Panagis helped grow my business through Facebook ads. Significant leads that led to hundreds of sales. Professional and serious. 10/10 recommend."
DDylanOwner, Finesse Performance
“
"Extremely knowledgeable with Facebook Ads. Beyond being a master of ads, he genuinely wants your business to succeed, and gives suggestions outside of ads too."
VVissoOwner, Roman Catholic Store
“
"For each ad account Panagis manages, he delivers. An expert in his field. I look forward to continuing to work with him."
LoLongOwner, Sandelier
“
"Truly interested in the progress of the business and of the sales. Only positive words for this collaboration."
GGeorgeOwner, Fragola Bags
“
"Extremely knowledgeable about all things Meta and TikTok. Very responsive and able to pick out weaknesses in your campaigns to optimize for better results. Working with him allowed me to be more hands off and focus on other aspects of my business."
JJovahnOwner, Vivosleep
“
"Panagis has managed my Meta ads with complete reliability, handling the day-to-day campaign operations and keeping a strong presence for my online store. His approach to creative, testing and scaling has driven consistent traffic and turned casual browsers into repeat customers."
DuDuaneOwner, Glide Monitors
“
"He stays on top of our budget and always keeps ROI in mind when scaling. He knows when ads are converting and when to add budget. Very happy with the performance."
LLeoOwner, BodyKore
“
"Panagis helped grow my business through Facebook ads. Significant leads that led to hundreds of sales. Professional and serious. 10/10 recommend."
DDylanOwner, Finesse Performance
“
"Extremely knowledgeable with Facebook Ads. Beyond being a master of ads, he genuinely wants your business to succeed, and gives suggestions outside of ads too."
VVissoOwner, Roman Catholic Store
“
"For each ad account Panagis manages, he delivers. An expert in his field. I look forward to continuing to work with him."
LoLongOwner, Sandelier
“
"Truly interested in the progress of the business and of the sales. Only positive words for this collaboration."
GGeorgeOwner, Fragola Bags
“
"Extremely knowledgeable about all things Meta and TikTok. Very responsive and able to pick out weaknesses in your campaigns to optimize for better results. Working with him allowed me to be more hands off and focus on other aspects of my business."
JJovahnOwner, Vivosleep
“
"Panagis has managed my Meta ads with complete reliability, handling the day-to-day campaign operations and keeping a strong presence for my online store. His approach to creative, testing and scaling has driven consistent traffic and turned casual browsers into repeat customers."
DuDuaneOwner, Glide Monitors
Read this before you book
I only take accounts I can win.
Turning down the wrong brands is why the results above exist. Here's the filter.
✓ We're a fit if
- You're already selling online and the product converts
- You're already spending $10k+ a month on ads
- Your margins can carry paid acquisition, or you're willing to fix them
- You want one senior operator in the account daily, not a pod of juniors
- You'll share the back-end numbers so we optimise for profit, not platform ROAS
✕ We're not a fit if
- You're pre-launch or still testing an idea. I take on early-stage brands only when I already know the founder or we've worked together before
- You want a guaranteed ROAS or profit. If I could predict the future I'd be charging millions
- You want ads to fix a website, an offer or a margin problem underneath
- You want to approve every change before it goes live
- You want a jack of all trades. I do Meta and TikTok ads, nothing else. No Google, no email, no SEO
Book a call
Pick a time. Let's look at your account.
Straight talk. I'll tell you what I'd change, what I'd scale and whether I'm the right person for it. If I'm not, I'll say so on the call.
- ✓ A free discovery call, no obligation, with me, not a setter
- ✓ A straight read on your account, not a sales pitch
- ✓ I'll screen-share a live client account so you see real-time proof
- ✓ Best fit for brands spending $10k+/month on ads
- ✓ Month to month. No lock-in contracts
Bring to the call, if you can
- Ads Manager open on the last 90 days
- Your average margin, even a rough one
- Your best month ever, and what was running then
What happens after you book
1 · The callWe go through your account together
2 · The planYou get my exact restructure, in writing
3 · Live in daysOnboarding takes days, not weeks
Not ready to talk yet?Watch me work on real accounts first, or message me directly. No forms, no funnels.
For partners
You already have the trust. I'll do the ads.
If you work with ecommerce brands and paid social isn't what you sell, we should talk. Brokers, CRO shops, email and SMS agencies, fractional CFOs, Shopify devs and financing partners already send me clients.
Lifetime
A recurring share of my fee for as long as the client stays, paid monthly, on a simple written agreement. And it runs both ways: I send you work too.
Talk about a partnership →Questions
Everything you're about to ask.
What does it cost? +
A flat monthly management fee, not a percentage of your ad spend, so my incentive is your profit, not your budget. Month to month, no lock-in. The exact figure depends on spend level and how much creative work you need; you'll get a straight number on the call once I've seen the account. Minimum ad spend to work together is $10k/month.
How fast will I see results? +
First two to three weeks are restructure and testing. Most accounts see meaningful movement inside 30 days and the real compounding shows from month two onward. One technical note: Meta attributes on a 7-day window and under-reports early, so week one always looks worse in the dashboard than it is at the bank. Anyone promising you a number in week one is guessing.
How do you judge whether it's working? +
Against your break-even ROAS, one divided by your average profit margin, and on the account's blended average, not one lucky campaign's screenshot. We agree on both numbers in week one, so "is it working" is never a matter of opinion. One more thing: Meta under-reports. Attribution is delayed and iOS hides a share of purchases, so when Ads Manager hits the target, Shopify is usually already ahead of it. I read both every morning and treat Shopify as the truth.
Who actually runs my account? +
Me. Not a junior, not an offshore pod. That's the whole reason I keep the client list small and turn brands down.
Do you handle creative too? +
Yes. Angles, hooks, scripts and UGC direction, because in 2026 the creative is the targeting. I'll either direct your existing creator pipeline or bring one in.
Do you run Google Ads? +
No. Meta is the core, TikTok alongside it. I'd rather be the best in the world at one channel than average at four. If Google is where your growth is, I'll tell you that on the call and point you to someone I trust.
Can you prove the case studies? +
On the call I'll screen-share live current-client ad accounts so you see real numbers in real time. For the older case studies I no longer hold account access, so I walk you through them on video instead.
What do you need from me to start? +
Ad account and pixel access, Shopify or WooCommerce analytics access, your product margins, and whatever creative assets you already have. Onboarding takes a few days, then we're live.
What if I want to stop? +
You say so, and that month is the last one. Month to month means exactly that. The ad account, the pixel and the data are yours and always were, so nothing is held hostage and there is nothing to migrate.
Do you work with startups? +
As a rule, no. Paid social multiplies what's already working, it doesn't create it. The exception is founders I know or have scaled with before: if we have history, I'll look at an earlier-stage project. If that's you, say so when you book.
Free discovery call Book now